This photo was just taken just after Zhangs training camp that Howard attended in PA. Howard Panes is also
a professional trainer that has worked with pro fighters since 1993. Zhangs training camp enjoyed the Xfuel as can be seen by the video.
Enjoy
Xfuel you either get it or you don't, if we have to explain why we're better you probably don't have the balls to be drinking it so quit your whining and just don't buy it - we won't be upset!
Question 1. Who are you and what is the name of your company.
Xfuel is a brand of energy shot made by About Me Labs, LLC out of Livingston, NJ. The 3 main characters are Howie Panes, Greg Perri and myself Joe Gere. Howie has run a fitness center (HowFit) in NJ for 18 years and has had many pro athletes including 2 heavyweights champs!!! Greg has a graphic arts/printing firm called Digital Retouching & Production and me, well I’m the multi-tasker, I’ve started, owned, ran & sold all kinds of companies from trucking to software to fashion and everything in between.
Question 2. How many people work for your company?
As you know we are new and very small the total company is Howie, Greg, my sons Alex & Austin, Howie’s son Nick and myself at this point in time.
Question 3. Who came up with the idea for Xfuel energy shot originally? What’s the story behind it?
The concept solely belongs to my son Alex Gere. This is a long story but Howie and I were part of a n investment group to make a sports energy shot, a truly unique product in the market and with Howie’s background training top athletes came up with the secret parts of the formula. That group came apart late last fall, I blame it on the fact that we didn’t run it but were just part of it – anyway we(Howie & I) were very depressed about this and said “We want no part of the beverage business, that’s it - over!”
Fast forward 3 months to New Years Eve 2008 to my sons 14th birthday (yes, born on the 31st) and a New Years Eve party where Alex (who is top ranked in Guitar Hero) defeats 32 kids in a row before the rest just gave up. On the way home that night Alex says “Dad you should do a drink just for Gamers!” as my wife and I saw so many kids sneaking in RB’s and 5hr’s, etc. Typical father response to an absurd statement, “Yea sure, and what do we call it?”, he responds, “Xfuel”. That was technically Jan 1st of 2009 and by Jan 11th we filed trademarks and Alex together with my brother-in-law Greg started with the graphics, colors, etc and Xfuel was born!!!
That all there is to it and it’s been a whirlwind since the 11th of Jan, 2009 no master whiz bang 50 page plan this time. The first time we read the master plan, listened to all the experts who they brought onboard and it still went no where!!!!
Question 4. How was the flavors chosen?
This was simple and I told this just yesterday to the Senior VP at one of the largest shot manufactures in the US, who is also in NJ and it goes like this – Howie and I could not be farther apart on the taste so we did the smart thing. We got a group of 14-20 year olds from the neighborhood and had them taste what had to be 30 shots and they all said they tasted terrible and listened to what they wanted it to taste like. After 8 batches we had the Xfuel flavor which starts out sweet and turns a little tart but with no bitter after taste and it doesn’t repeat on you which so many of them do!!!
Xfuel has been called watermelon, kiwi, strawberry, etc and even chocolate!!! But it’s not designed to taste like something else; its Xfuel flavored not Grapefuel or Orangefuel.
Question 5. How did you decide which ingredients to put in X Fuel. Have the ingredients changed over time and if so why?
The ingredients came mostly from the sport shot that we were going to do minus certain athletic supplements. Yes, the initial ingredients did change before we started production but only 1 time. The main reason for the change is I have some stomach problems and almost every energy drink leaves me with an uneasy feeling. Our initial blend which was much cheaper to produce made my stomach upset within 3-5 minutes after drinking it. I was not happy with that and drew the line and said “I need to be able to drink this, if we expect young adults & late teens to consume Xfuel we can’t have a product that can upset someone’s stomach.” So it costs us more now but at least I can drink! Yes, in a short time we have done allot and that’s because we believe in what we are doing, it’s not just a product it an Attitude, Attitude + Energy = Xfuel!
Question 6. Do you plan on releasing other flavors or maybe a full size drink?
I don’t expect that we will release other flavors as then we are just another grape or berry shot. What I do expect is that we will release an athletic version of Xfuel similar to our original sports drink because Xfuel is not just for virtual gamers it can give you the energy and focus you need to perform in any sport, baseball, football, track etc, etc and we feel putting those little extras back in the bottle will help with muscle fatigue & recovery even more. I would also expect us to release a few more products that are engineered toward specific markets as well.
A full size drink – maybe, but for today we have all we can handle doing shots and just getting our distribution channels up and running – after that there could be lots of things!
Question 7. Some companies target extreme athletes, Students, Party crowd, etc... Who is your target market?
This is good question and I’ll give you and answer I will probably regret later. The product was designed to help gamers and by gamers we mean video gamers in particular. Now expand that to who are video gamers? Almost every High School / College student who does anything from liberal arts studies to the quarterback of the football team plays video games to the housewife who plays on-line slots or poker!!! Watch almost any show on MTV from skateboarders at home to customizing a Range Rover and you’ll see video games of some sort in every one of them!
So, our target market is probably more diverse than of the other ones that the big brands focus one – we have our work cut out for us!
Question 8. Who is your products main competition? Energy drinks, Energy shots, energy pills. The big boys like RB or Monster?
Most definitely the other energy shot companies and both Monster and RB have launched shots into the market within the last couple months. Xfuel has a long steep hill to climb and it won’t be easy. I believe the fact that we do not have the money that the majors have makes us find more creative ways to do things. I can’t tell you how many people come up to us and call us and ask which of the big drink companies is behind us? We’ve done much more with much less than any of the big boys because we have to, we can’t throw millions at something and hope it sticks, we make believers of our customers and they help us spread the word.
Question 9. What are your feelings on the current controversy concerning mixing energy drinks and alcohol?
I have to pass on this question, but will say this - people need to do things in moderation, you can abuse almost anything to the point of it hurting yourself or worse yet someone else.
Question 10. Who designed your bottle and Label? Why was this design chosen?
The design concept was my 14 yr old son Alex and along with Greg (his uncle) it was refined to what we have today. The bottle was simple we wanted a larger diameter opening so you don’t have to suck it out a tiny hole like the 50 other shots that are out there.
Why the design we have, because we made sheets of different graphics 30 in all and had teenage / early 20’s focus groups (OK, neighbor kids) go through all the different elements until we narrowed it down to some basic things that evoked energized emotions in people Lightning bolts, the word Fuel, a big X, the color black with bright colors against it, so on and so on.
I’ll sound a little anti-establishment here but you don’t need a PHD to see what younger people like or feel, if you just open your eyes and ears and let them tell you what they want and listen to them you can’t go wrong. When you get to be 46 yrs old like I am you tend to over analyze things, when I was 20 years old I just did it, the more people said no the more I did it – whatever it was!!!
Our bottle reflects that younger attitude.
Question 11: Where is X Fuel distributed and do you plan on expanding.
Again we are less than 120 days old from concept to today April 30, 2009. We are available via the web and in select NJ stores on a trial basis and next week our first distributor sets out to place Xfuel in his over 1,100 stores in NJ alone. We hope to reach an agreement in the next couple weeks for limited distribution into NY, CT and eastern PA. After that, we’ll take it one state at time as we can find distributors who have the Xfuel Attitude.
Question 12: Are you selling your shots internationally?
Not at this time but would if the right someone wanted to distribute for us.
Question 13. Do you drink X Fuel on a regular basis yourself?
Yes, I probably drink 3-4 bottles a week mainly as I try to stay up and write responses to interviews like this (LOL)
Question 14: Do you feel web presence is important for an energy drink company?
In today’s world you need a good web presence, we are re-working our site now to include sections for all our gamers that we sponsor, our wrestlers, skateboarders and hopefully allot more things as we go forward.
Question 15. Tell all Energy drink junkies out there why they should use and support X Fuel. Give us your best sales pitch.
Best sales pitch???? This is a story for all you gamers out there and it might hurt some of you but you are who you are and we as parents have to live with that.
Xfuel is about you, I was one of those 99% of the parents out there who still today are embarrassed to tell other parents that my kids play video games and they play them well, in fact better the well they’re great at it!
I wanted my Alex to be the quarterback or the pitcher but it wasn’t in the cards for him, he was not going to be the star of any sports team just like 99% of the other kids won’t be either! The worse he played on the field and the more he played those stupid games the more disappointed / angry I became. It wasn’t until Xbox live that really understood the value of these games and that my son could excel at things that well are probably more important than throwing a baseball. My son gets on a game system and talks to complete strangers, in fact in games like Halo or Gears of War he bosses people around that are on his team – how could my son show signs of leadership abilities??? How is he able to work with people who are as diverse as you can get – in fact some barely speak English, they are from around the world!!! As I sat back week after week watching all this I realized, he was maybe better able to deal with things in his working career as it will be a truly more global economy than the guy throwing the baseball. I’m not saying just play video games but this company and Xfuel is about people like you – we sponsor over 100 gamers today that play in tournaments all over.
So, back to my sales pitch, Xfuel won’t change the genes you got from your parents so if you can’t throw a 100 mph fast ball now, taking Xfuel won’t change that but it will give you more energy, stamina and focus to do the things that your good at doing not the things your parents want you to do!
Ok so I had a shot aimed at gamers before but it was more geared toward Warcraft. No I have my hands on an energy shot aimed more at gamers who play more action packed games like Halo, Team Fortress, Call of duty, Gears of War 2, or even Rockband 2. I mean how cool are you going to look breaking out your Mana potion bottle while playing a marathon game with your friends? You can’t bust out with a 5 hour energy either because that is like something your mom might drink. So X Fuel gives you the best option.
Packaging: So you start out with a fat 2 oz plastic bottle. The bottle is wrapped in a black label with some green tinted lighting all over it. Right in the middle is a big green X with the word “Fuel” in the middle of it in a cool silver video game type font. The X has a pattern in it like the surface of the moon. Love the job on that logo. On the lid it reads “Xtreme energy shot” and at the bottom is the slogan. Back has the usual nutrition facts. I think they did a great job on this package. It has a cool aggressive look to it that will fit in well with the target market. Grade B for packaging
Slogan: Right on the front of the bottle you have “Take it to the next level”. This is a good slogan for any drink or shot. The fact that it fits so well with the video game theme just makes it that much better. B+ for slogan
Taste: So there is no clue on the bottle as to the flavor. I hope it is a flavor I like. I twist off the lid and pour it into a shot glass. The liquid inside is a pale orange color. The scent is sweet with no vitamin smell. Downing the shot I get a nice sweet apple/berry taste with pretty much no bitterness or aftertaste. It is a unique flavor and hard to really pin down exactly and I think everyone will have a different opinion on what it taste like. It is actually pretty good for a shot. I think they did a good job masking any of the energy ingredients without overdoing the sweetness or the tartness. Grade B for taste
Kick/Ingredients: I tried X fuel several times in different settings and each time it performed well. I used it while playing various games on my PS3 and my Xbox 360 and I really felt it helped my reflexes go up a bit. I hit more notes in Rock band 2 and in the FPS games I played I was quicker and deadlier than usual. One of the good tings is that is not over the top so if you are sniping you will not be jittery and miss that head shot. I found that in around 15 minutes of drinking the shot I got a nice mid level boost that was not jittery and lasted me a good 4 hours with no crash. X Fuel is powered by Caffeine, Taurine, Glucuronolactone, Tyrosine, L- Phenylalanine, Malic acid, a huge dose of B vitamins, and 166% dv of Vitamin C. Amounts of Caffeine and Taurine are not listed but I expect they are the usual amounts. There are no calories or carbs Grade B for kick.
Web Presence: For a small company they have a pretty nice website at xfuel4gamers.com that is in the process of being updated. It has a really cool flash intro that works well with the gamer theme of the shot. There is an about section, ingredients info, a store, and a bit more. Soon there will be gamer forums and more so make sure you check it out. Grade B for web presence.
Recap:
Ok so I am not going to tell you this is the strongest most awesome shot out there. It is above average. It is at least equal to 90% of the shots out there and that includes the market leaders. It does come in a nicer bottle with a big mouth that makes it easier to slam. It does taste better than most shots out there. It does look a hell of a lot cooler if you are young person to be drinking this shot and not your moms 5 hour energy. To top it all off if you are a gamer you are supporting one of yours and not some corporation. Really I had like 5 bottles of this and considering I have like 20 other types of shots lying around here I reached for this one first(until it was gone). No matter if you are a gamer are not I think you should give this shot a try. I hope these guys make it big and I can find this shot everywhere soon. It could become one of my go to shots for everyday use.


Wrestling fans in the New Jersey area can kick-off their WrestleMania
weekend with an evening of body slamming action in Freehold the night
before the 25th Anniversary of WrestleMania.
ISPW will be returning in a big way on April 4th, with Xfuel as their
new tag team partner!
Teenage brothers Alex Gere and Austin Gere, along with their friend
Nick Panes launched Xfuel, the energy drink for gamers. The boys
launched a new 2 oz energy shot dubbed Xfuel. This hot new energy
drink promises to give new meaning to phrase “Take it to the Next
Level” by increasing your energy, awareness, focus and stamina - all
the things gamers need to defeat their competition.
The ingredients of Xfuel, although somewhat guarded, appear to be
healthier than those of traditional Gaming snacks such as soda and
chips. Xfuel is packed with Vitamins B2, B3, B5, B6 and 200% of your
daily allowance of Vitamin C and 0 calories. Howie Panes, who is a
twenty year plus veteran in the health and fitness field operating
How-Fit in Livingston NJ for the past 17 years, stated “Our company
About Me Labs is all about bringing good quality products to the
marketplace at ultra affordable prices. I feel Xfuel fits a niche in
today’s society with newer games like Wii Fit. I believe Xfuel can
give you the energy to achieve your fitness goals as well while in the
comfort of your own home!”
Xfuel is attitude plus energy, which is a perfect fit in the world of
professional wrestling!
Austin Gere and Nick Panes are avid wrestling fans and spend several
hours a week playing Raw vs. Smackdown 2009. They approached ISPW
owner Tommy Fierro after
seeing the revival of his ISPW. After exhaustive testing of several
other potential drink endorsers, ISPW chose Xfuel because Xfuel
represents the image that ISPW is after. “Winners get more
than…Losers”.
Fierro is very excited about his new partership with Xfuel. “Xfuel is
new, it’s hip, it’s current. It’s pop culture. That’s exactly what
ISPW is. This tag team is a perfect fit. I’d venture to say well over
fifty percent of wrestling fans play video games. This is just a
perfect match for us. We are all very excited to have Xfuel
moonsaulting their way into professional wrestling right here in
ISPW!”
Xfuel has been tested by several ISPW wrestlers before forming a
partnership and has proven itself to be effective in making winners.
Stepping out of the e-sports market and into the world of professional
wrestling is a big jump for Xfuel. However, it’s a natural
progression, as Xfuel users are avid fans of all xtreme sports whether
they are e-sports or real sports.
If you live in the New Jersey area, be sure to head out to the 3-2
Count Athletic Training Facility, located on 323A Fairfield Road in
Freehold, NJ on April 4th. The matches begin at 8 PM, with the
following line-up: Judas Young vs. Danny Inferno in a Tables, Ladders,
and Chairs match for the ISPW World Heavyweight Championship,
“Dangerous” Danny Davis vs. Flash, Crowbar vs. Rick Fuller, Nunzio vs.
H.C. Loc, Danny Doring & Roadkill vs. The Logan Brothers, Michael
Modest vs. Josh Daniels, and Julio Dinero vs. Bonecrusher Sampson.
Tickets are $25 Golden Ringside and $15 General Admission. Tickets are
available now by calling (732) 409-1132.
Xfuel will also be on hand at ISPW’s return event on April 4th to meet
the fans and introduce their product to them.
Judas Young, who is in the main event of April 4th’s show in a Tables,
Ladders, and Chairs match for the ISPW World Heavyweight Championship,
will become the official face of Xfuel in the world of professional
wrestling. “This is probably the most important match of my life cuz”
Young stated. “Instead of downing a six pack of ice cold beers before
this match, I’m going to be downing a six pack of Xfuel. When the
match is over and the dust clears, there is going to be a new ISPW
World Heavyweight Champion and his name is Judas Young! With Xfuel on
my side, Punks Not Dead!”
3-2 Count Athletic Training Facility is now the official ISPW Arena.
This state of the art training facility bringing the best in baseball
and softball training. Following April 4th’s event, ISPW will be
returning on May 30th, July 11th, and August 22nd. For further
information on 3-2 Count Athletic Training Facility, be sure to visit
their official website at: 32Count.net
ISPW and Xfuel, an unbeatable tag team!
ISPW on MySpace:
MySpace.com/ispw
ISPW on Facebook:
http://www.facebook.com/people/IspwWrestling-Live/1344650044
For further information on Xfuel, visit their official website at:
http://xfuel4gamers.com/




