Over the shock and awe of what happened Saturday now and want to touch on a couple good things.

I helped the XDAO Project guys team out with few shirts which are now for sale at our store http://shop.drinkxfuel.com/XDAO-Project_c8.htm and want to share with you they are a diverse group of kids, race, religion you name it but they work together - that's nice chalk one up for video gamers being able to over come anything - adults should take a lesson from kids like this!

Next, if you watch the Raw Game Play video from Saturday you see another team of guys who were part of the episode on Saturday. When I started talking to them the one with big mouth doing all the talking says to me after I asked, are there any prizes or anything says, "No, you think we're pretty stupid for coming as far away as PA for this, don't you?"

He wasn't being smart ass just looking at an older person and saying "Yea, I'm wasting my time you don't have to rub it in." He did explain that he was waiting to get into John J to become a cop and that him and some of his team mates don't have jobs and can't find any.

He made me upset, that he would think I looked at him as a loser!!!! If you read this, your not a loser - look at how you got on that video and talked - you were a king!

Don't feel sorry for yourself people, you have lots of talents, don't sell yourself short, your probably smarter than I am you just don't know what to do with what you have.

We should be making the affiliate announcement here any day and in a day or two I'll start explaining how that works, start showing you how you can see real money from joining with us and being a true partner in the profits of Xfuel!

Don't be fooled people host tournaments for one thing - money!

Saturday I go to a tournament over in NYC to drop off some shirts as a favor to one of our affiliates whose shirts are now for sale on our site - ps they won't sell themselves having shirts for sale might be COOL!!!!! BUT, you need to tell people to buy them or else you won't make a dime!!!

The story, I'm waiting for the person to hand off the shirts to to show up - oh if you tell someone 10:00 am that means you f&cking be there at 9:45 as to not be late and not 10:30. Lesson 103 for you - don't be late, it ain't fashionable!!!! If I didn't find a parking spot you would have had NO shirts!
I'll try to continue now, as I said I parked go upstairs look around and find the Tournament Director, nice guy I thought??? Explain who I am and maybe we could be involved with some other events of his??? Again, dumb ass Joe sticks out the hand of kindness first.

Later he's walking around and finds me and says politely that he can't sell drinks in here because the concessions have to go through the bowling alley - again nice Joe says "I understand, no problem".

So, a team member shows up and I hand him a bunch of shirts and the Tournament Director literally tears ass over to us (about 12 people near by) and starts ripping me a new A-hole about coming "into his house" and "doing this stuff, it's wrong and get the heck out of here go down to the street!"

This goes back and forth, I just don't know what he's yelling about, can't get a thought out of my head while he's bitching because I'm just so floored - "what did I do wrong, speak in a complete sentence, what's wrong???"

"I'm explaining, these are the kids teams shirts, you mean they can't wear team shirts?". He's getting pissy now with "let me see those shirts, you can't give out your shirts here, this is my event, you got some nerve."

Finally, he realizes the teams logo is on front and there are sponsors on there as well but he's still mad and had it not been for the fact that now a crowd has gathered he would have not let the team have their shirts because there were names on there that he doesn't make money off of!!!!

People and read this and absorb what I'm saying to you here - These people, companies, promoters they just want your money. What difference would it make if I was giving out free stuff to people at his tournament???? What would it hurt if some people went home and said, "hey this guys runs a great tournament, people were there handing out free stuff, we should go to more of his events"

There are 20 people who are now going to tell other people that this guy is an A-HOLE and doesn't want anyone to get anything for free!!!!!

Our affiliate links should be working soon and then like I told people there today - you spend money on Red Bull, Monster, see empty 5Hr bottles there to and they give you nothing back, spend the same money with us, help make money for yourself and continue to support your sport & yourselves!!!!

I've seen a video from Saturday and I don't want to say where I saw it but, now I know who this guy was - I have approached him more than once about doing something for his tournaments without any success - I guess he likes it the way it is????

My story

Wow, wow, wow is about all I can say at this point. I got so many emails from people about these recent posts; some are so scary. I don’t think I can be sarcastic today, you know 47 yrs old and feeling it - LOL!

Some of you people just need to belong to something so bad it breaks my heart; I just don’t have the money to help you all. I’ll tell you my story.

When I was young I loved to fish and was fortunate enough that my father had a small boat and I lived to fish (don’t forget there were no video games, computers etc when I was 13 years old). Long story short I stuttered very bad and I had a job washing peoples boats mostly the bigger boats who could afford to pay someone. I used to take a train from Perth Amboy, NJ to Belmar NJ everyday during the summer to clean boats at 13 yrs old by myself. I made about $500 a week when I hustled from boat to boat with tips and extras. I worked my ass off!!!

I really thought because I couldn’t talk to people well that I needed to do work like that, I could only work with my hands, not my mouth – pretty sad and full of self-pity. One day I met someone who changed my life; he reads this so he knows who he is. He gave me a full time job working on their boat and I still did the free lance but most of my time was spent with his boat. After I graduated High School he steered me toward a trade college because I wouldn’t go to regular college, had the grades and brains just didn’t like the whole college scene, I was a very loner type. Had there been Xbox Live I would have lived on it!!!!

When I read some of your stories I’m reminded of myself and I see some of that same maybe unconfident streak in my kids as well today.

Anyway, as a present he helped my parents and I get started running our own cross country trucks when I was 17 yrs old – he taught me business at an early age. I can go on and on but the story turned out well, I’ve had ups and downs but I can say we did well, have 3 great kids and a beautiful wife of 24 years!

People what I’m doing for you is giving you the same type of chance I was given. I’m giving you the way to help fund yourself by selling your tee-shirts and our drinks, letting you use your brains and your ability to network on the web behind the computer screen and not live in the back of a tractor trailer unless you want to.

Let me tell you, I love trucking, I still get excited by a big KW with an 86” studio on it, give me the KTTA 650 in my old Pete and I was a happy camper!!

Nothing wrong with a trade, I did it for years but so many of you have such god given raw talent, put it to use and try to make money without breaking your ass. You can make your money on the web and dig ditches because you like to and want the exercise!!!!

Thank you for allowing me to share this with you all!

How to partner with someone

I know I always say the word "partner" is meaningless and maybe it is? I used it the other day on an organization that we are pitching to take over their 2010 series. Whether we get it or not I think this is a good example of a true "working partnership" - please tell me, if someone would offer this to you what would you think?

Also, how many of you would like an approach like this for your websites?

Xfuel is a small start-up company, we are less than one year old and we are funded privately with our personal money. We see a huge opportunity in the BMX field for our products which we did not realize until we came to the first race the other week and met some great people. The full size carbonated beverages that dominate the energy drink market are not well suited to the BMX racers and to be honest anything with massive amounts of sugar is not all that good to begin with. Even with limited riders taking the drinks we found a high degree acceptance for the product.

We would like to entertain partnering with you for the 2010 season and here is what we had in mind in instead of a traditional sponsor package. Xfuel would become the official “racers or riders” drink of XXX; the XXX through their website and other means would promote Xfuel and encourage its member riders to purchase Xfuel at one of two places.

The first place being on the web through the XXX website where there would be an affiliate widget on every page. The XXX would openly tell its membership that “The XXX has partnered with Xfuel and for every dollar spent with Xfuel some of that money goes directly back to helping the XXX support you the riders/racers”. Xfuel is prepared to pay a XX% commission to the XXX for every bottle sold through that site or their affiliate sites.

The second way we expect Xfuel to be purchased is through concessions stands at the XXX race tracks. The XXX would tell the tracks, “To please buy and re-sell Xfuel and that the XXX has a deal for the tracks to buy Xfuel at wholesale prices and YES, the XXX will make small commission off of every bottle sold as well to help support the organization in non-fixed rate sponsorship plan”. We will pay the XXX a X% broker fee on all BMX track side sales and the tracks will still be around a XX% margin which will be in-line with their normal margins on other products as well.

This is very simple approach and is no different than Cub Scouts or any school fund raiser. The BMX community is and will continue to buy and drink energy drinks just like people will buy cookie or candy bars. You need to pitch it to your members and tell them that by spending their dollars with Xfuel we the XXX gets money back to help keep you the riders, racing. We as Xfuel will come to some national events with the Xfuel trailer, give out some samples, shirts etc and show support. We will not be at every major event as we simply do not have to funds required to do these things. In time with this partnership and continued sales we will most certainly be able to give back more to the XXX in way of merchandising support.

I hope you will review my offer and take it under serious consideration, I know it is not what you traditionally look for in a sponsorship. However, we feel this type of sponsor / partnership will put you in a better position to have more money at the end of the year than a flat rate deal. As the sponsor since we do not have to examine whether or not this had a good enough return for us to continue it can stay in place as long as you want it.

Xfuel Seeking Partnership Right Now!

Ok, time to start beating up on someone again!

Sunday is my birthday and there will be special piece I wrote, but I need to lead up to that because I think young people today are just getting stupider by the minute.

What the f**k do you people think it takes to start and run a business? Yesterday, after that picture of me was published here I got a call from one of you asking about "wow, that was great how did you do that?"

How the hell do you think we did it - someone gave us a break and we took it and ran at 150 mph with it - da!!!!

What is pissing me off to no end is we're having a hard time finding a partner - yes a real fu*kin partner to take over our web shit that has a clue how to make cool shit. You know build the new store, site, take over, driving traffic, etc, etc and everyone keeps bowing out. We need to keep growing and want to reward the people that take us there.

Think real hard about this if someone gave you 1% of a $100,000,000 company you have $1,000,000. Take a brand like 5 Hr energy worth $1,000,000,000 and your 1% is worth $10,000,000.

Not that I would offer someone as little as 1% but for building some web shit which is easy for some of you people. To do what you do naturally, have a commission deal on web sales and equity over a time period and - are you crazy or stupid not to take that?

How long do you have to work at McDonalds to see $1,000,000, most people will never see that money - some of you or your parents buy lottery tickets every week for years and win their piss ass $25 once in awhile - I give you a lottery ticket that you have a say in whether or not it wins and your shit scared to take a chance and do a little work on a hope and a prayer.

What the hell is a lottery ticket - someone that reads this has got to have great web skills - step-up and be an owner in Xfuel and help yourself drive a Ferrari like I do!!!!

I'm pissed now, take advantage of my pissed-offness while you can - once in a life time offer for the right person that has big balls and likes to gamble!

Xfuel and BMX

This past weekend we were invited to the NJ State BMX Championships which are 4 miles from my house. before I get into it let me say - great time, great kids and here's a video from it to watch:
http://www.youtube.com/watch?v=U7OZfA-sLfE&feature=sub

We met the track GM at Raceway Park when we were there with the WRAT, I gave him a box of Xfuel and told him sell it at the concession stand - what I here it never made it there????? anyway stopped over there and nothing, no don't want to sell it, too much money blah, blah, blah!!!!

Fast forward 2 months and they are having this big race there and they want us there with the Guitar Hero trailer to entertain the kids between races and we can sell Xfuel if we want. Why I went after they treated us like crap at first - don't ask, my head said don't go but my heart said go - we went.

Here's a few things I learned yesterday:

• Riders don't drink Monster or Red Bull when they're racing - why? The carbonated products give them gas and how much they need to drink makes them pee!


• Pro-Riders (people who race for money) get crap for being sponsored ie a bike frame, a shirt, some free products as long as you take what I give which is leftover crap


• For the most part the riders buy products from everyone who does not support them

Sound familiar - it should, not to different than the gamers.

On a plus note we did give out a bunch of drinks and the riders liked Xfuel and thought it did a good job as you saw in the video.

Once again we proved that everyone seems to have one common ground and that is the love of video games. Some people don't like the guitar games they want COD, ODST etc but still they love and play games.

So, I talked with some of them what I've been driving at here with you all and that is funding yourselves through web sales - they seem to want to do it as do many of you.

I'm going to be going off the code thing we have now and going to a straight affiliate deal where you just push the product and have them click through your site - I can tell you we will payout more than you think. I want to really push this hard with those of you that want to - stay tuned more to come.

Today, I'm very happy to see people are getting it

I have to tell you had some great replies to what we’ve been saying over the last few days both public and behind the scenes. I also got a few “I strongly disagree” but that is good we all can’t think the same and be like robots.

I’ve had several talks with one group in particular XDAO Project and I have to tell you they get it. We’ve had some rough spots in our negations as I can plain and simple be an ass because like I said, it’s always about money. Everything needs to be funded and things don’t get funded on love, like, lust or good will.

Anyway, XDAO (I hope they don’t mind me using their name), doesn’t want to be another gaming website with no direction as you all don’t want to be; they understand a couple basic things and can articulate them well:

1 – It takes money to do what they want to
2 – Nobody is just going to hand them money
3 – They need to make money to support themselves

They came at me with a different approach, an approach I’ve done with a few people / teams but many of them just lose interest. It’s not hard to make money it just takes persistence and sometimes doing things you’re not comfortable with.

XDAO shares the vision that you the gamers should be spending your money within the gaming circles and not with people who do nothing for you. They want us to do a tee shirt program with them featuring some of their artists, so they can make money off that and fund their sponsorships and expansion. They also want to be distributors of Xfuel which means they commit to large Xfuel purchases and make Xfuel available to their teams to push out for sale.

They explained it very simple, our members buy energy drinks all the time and they buy brands that give nothing back to them in any way what so ever. At least if we distributed the products and weren’t pigs then everyone can make a little money and we in turn have money to give back – that’s more than Monster will do for us – think about that!

In case you’re thinking “I can buy Red Bull for less than $3 a can, why should I spend $3 for a shot?” The amount of energy we have is equal to 2 ½ cans of Red Bull, so when you buy 3 cans of Red Bull it’s a lot more than 1 Xfuel!

Today, I’m very happy to see people are getting it.

In case you don't get the point that not everything is instinct

I hope I have been getting my points across and I want to recap here, nothing new today just rehashing.

Do want to relate some comments I’ve gotten to sometime that happened today at my regular job. One of our techs / drivers had a death in the family and had to take today off and go to PA with the family so I drove his truck today because thank god we were busy for a change!!!

I got to work side by side with a young tech of ours, only 22 yrs old who’s been with us for 6 months. I have to tell you I really like this kid, clean, well spoken, quite, respectful – really good with the customers.

From day one I knew he wasn’t really all that familiar with what we do and how things go together because almost every job of ours is different. Well today when he showed up with all the prepped parts or un-prepped as this case maybe – I was less than pleased. When I saw what he had done, it was all wrong, maybe not wrong but not to my non-tolerant of anything but perfect standards.

I must have beat him down for 15 minutes while we worked through the issues – what the F**K were you thinking, how F**King stupid could you have been – I loose my temper. To top it off he’s a gamer which pissed me off even more thinking but not saying, “see what video games do to you, make you stupid”.

After we figured out a plan I calmed down and put my arm around him and told him, look I’m sorry, I know you’ve never really done this before and I expected just too much from you – now here are all the things that could have been done better and here is why doing it this way is better! Someone has to teach you, you didn't tie your shoes all by yourself - did you Einstein?

My point to all this, I got more than one note expressing that if teams are that stupid that they don’t know what to do or what people want then they should get SHIT – F**K’em !

Well just like this kid today, I realized that he was just never taught what to do; partly my fault should have spent more time with him, etc, etc. The truth is during the busy days you have no time and on slow days there’s nothing to show him – you / me / we, need to take the time and teach people what to do. Yes, even if it is how to market yourself or your service.

In my case here, I’m trying to teach gamers how to make a buck, will it help me – bet your ass it will!!! Have I given back in support, swag, product and pure entertainment value – Frigg’in A Right I have. Most of all it will them / you do two things, understand about being a better entrepreneur and put some $$$$ in your pocket as well - not so bad!

SO TO YOU THAT THINK PEOPLE SHOULD KNOW IT ALL – here’s me at 21 yrs old and somebody taught me – was this or is this going to be you at 21??? Not bragging but very few people could accomplish that in just 4 years out of high school. Stay tuned for this story in a day or two!

I'm wrong about what advertisers want, really read this an weep!

Just in case you guys think you know better and I’m wrong about what advertisers / sponsors want etc - let me show you something going on right now with real people and events. I’m going to be brutally blunt about this and to the point – like it or not, it is what it is!

Find USA Today Oct 6, 2009 on page 3B you’ll see a story called ‘Gourmet’ falls victim to ad slump. The Gourmet started in 1941 the nation’s oldest food magazine is closing, despite a circulation of 980,000 last year ads were down 50% - advertisers were not seeing a return on what they spent with the magazine– that freakin simple people!

Hard cold reality check, not one of you people, clans, teams, websites has a real circulation of almost 1 million people who pay money to read or see anything you have to offer on a daily basis – face if they can’t do it, well you figure the rest out if your smart enough.

Conde Nast is also closing Modern Bride, Elegant Bride and Cookie and earlier this year killed Portfolio and Domino!

Check the stock market around that day also, the market was rebounding a little based on some good earnings – which in case you don’t get it, earning were from cuts in overhead and not increased sales – that means they spent less on things like ads to sell the same amount of product, hence better earnings.

Again, with all that going on how the hell do you think your going to get money to support your causes when you have little to offer compared to major magazines that are on news stands around the entire country?????

Short story, there is website www.undergroundclans.com who contacted me about sponsorship as all you do, I went off on him about everything I wrote in the last couple days which gave me the inspiration to write all that down. He has a couple great graphic designs, I offered to make him shirts like I do for Respawn and sell my drinks to make money – we’re working the deal out now.

My point with all this, Xfuel has been trying to help some of you make the money you need to support yourselves by standing on your own two feet, trying to turn you into real internet or direct sales machines where you earn money and put whatever you Fu*king want on your shirts and travel to Bum F**K if you want to play in their tournament – BUT too many of you just don’t want to get off your ass – you want people to give you something for nothing because what you think you have isn't really worth much at all!!!!

People you need to spend your money with the people that in turn support you and become the entrepreneurs that you already started becoming.

What do you have in common with Howard Stern or I guess don't have???

Let’s cut the shit and stop all the “sponsor” talk and call it what it is, you want advertisers plain and simple!!! When a company gives you what you call a “sponsorship” they do what, write that off in their books as an “advertising expense”. That my friends' in time needs to be justified which is called an ROI (Return On Investment). That is why so many sponsors stop doing things for teams – that simple!!!

Advertisers are the people who pay you to endorse / promote their products.

Get a warm blankie and cuddle up its Freakin’ Story time!

Long ago when Howard Stern (if you don’t know who he is, look up “Howard Stern Snapple) was on AM radio in NY (Yea, don’t say it, in the stone age you young azzholes!!!) he had a small audience, appealed to only a select few people who were just tired of the same old same old, he wasn’t real popular and made a modest living at best.

Here is your business education fact.

When the radio station landed Snapple as an advertiser it was a huge break for Howard that changed his earning potential forever, Howard became a commodity. Howard would get on the air and tell people to buy Snapple, have these long in depth almost non-commercial commercials about Snapple and do you know what? People bought Snapple, and they bought more and more Snapple.

The fact that Howard could not just promote, or give Snapple exposure as you teams say you can – he made people buy it. YES, F*ckin A Right he told them to buy and they did. It wasn’t long before Howard told listeners to buy other products and they did as well – the money making machine was born!

It’s simple; the more Snapple sales went up because of Howard the more the station could charge for ads, the more money Howard could make and so on. Pretty soon other stations all wanted Howard, not because his audience was so large (yes, it was growing) it was because everyone wanted someone who could earn more money from advertisers than the other radio hosts could.

This kiddy’s is economics 101, if you have the ability to make money for your advertisers, you can demand more money for your services!!!!

Take a lesson from Howard Stern stop asking advertisers for money instead ask them, “let us show you or make a deal where for a % of sales how we can drive sales to your company”. If you can drive sales your advertisers would be more than happy to give you money and I bet after 6 months of continued sales you can get retainer moneys also. No one in their right mind would not pay you something if you can without doubt show them a revenue stream from being with you – you now have an ROI to show your advertisers.

How not to be an idiot when talking to sponsors!

Money, yep that says it all, without it everything turns to shit!!!!

When people ask a sponsor such as me for money so that they can put our logo onto their shirts and websites or go and represent us – what are you really saying to me???

What you should be saying is, “Hey Joe, by investing in our team the money you spend will come back to you 5 fold and here are numbers that prove that our sponsors have seen significant gains in sales since they have been associated with us”.

Incase the Monster propaganda has diluted your brains, that means for every dollar I spent with you I will get back 5 more from sales that you helped push to me somehow”

That sounds great - right?

But, what most of you say is, “hey Joe, give us money and we will help make your brand and give you exposure by being part of our team.”

If you don’t see a difference you’re an idiot, plain and simple.

Ah, money that what’s it all about, Xfuel needs to sell drinks to make money and then we can spend more money on people who make money for us – get it – very freakin simple – why they don’t teach like this in school I have no idea?

So, even the big brands like Monster in the last 6 months have cut back sponsor dollars in big way. We personally know an Xgame gold medalist who lost mid 6 figure sponsor deals with Monster – why? He may be great at what he does but he doesn’t have loyal fans that do what he tells them to do.

What the frig is Joe saying? If I told you to eat shit, would you? Of course not!!!! If I gave you a free bottle of Xfuel and said drink it, you would do it on the spot – right?

There’s the difference, if you can make people do something they wouldn’t do on their own then your value to sponsors is off the charts!!!!!!!

More on this tomorrow I’m going somewhere good with this.

Why do most teams and bands fail to stay together?

Since I’m in this “helping” kick mode now let’s talk about what your team, pod cast or website is worth to an advertiser such as Xfuel. Because when I boil every conversation down to the bottom-line most of the teams, sites etc are really looking for one thing – money.

Money keeps everything together, all most everyone one of you is a volunteer of some sort. You keep your websites up and going because you love it, you get onto a team because at first you like all the players and they all seem committed to winning.

It sounds familiar, right? It’s just like every rock band that starts out in someone’s garage; we have great hopes and lots of skills and then money rips it apart – why is that?

If the team or band had money they could do lots of things like practice more because, well they really need it, they suck at that point – who’s kidding who???

They could buy better controllers or guitars etc but for now they use what they have and get jealous of other teams/bands with better stuff – just human nature nothing to be ashamed of!!

They could afford to travel together and show up at tournaments where they can prove themselves similar to bands paying their own way to go to battle of bands nights to get recognition – see it’s all the same.

They could build a better website, make flyers, and promote themselves – if only we had MONEY!!!!!

If teams or bands could do all of that above and not worry about going to work to pay for a car, house, food, clothing etc, etc and just do all the things above – do you think more of you would stay together and maybe be like the Rolling Stones – playing together and making money for 40 years??????

So, really most teams just want money and nothing else because if they had money they wouldn’t need sponsors, they would do what they need to do to get ahead and stay together.

I know I said know what you want and ask for it and I want you to, but you also need to understand what your worth in real dollars – we’ll get there in due time.

If your going to ask for something don't be stupid at least read the friggin Menu first!!!

Here’s my thought for today, you know I get requests everyday for sponsorships (because most of you sent them to me). Every team, clan, internet pod cast, you tube channel, etc all want to be sponsored.

What exactly does “sponsored” mean???

This seems to be a hard thing for most of you gamers to articulate, I hear responses like this:
- We want to be associated with Xfuel
- We want to have the Xfuel logo on our jerseys
- We want to be an Xfuel team and travel to tournaments for you
- We want to be on the Xfuel website, we want Xfuel to be on our website
- We want to be partnered with Xfuel
- We just want money to do the things we need to grow our teams

The list goes on and on and I’m going to spend several days on this subject so read, think about it and read what I write again!

It goes back to my son Frozenghost001 and how I believe gaming has helped change the way he goes through life. I think as I get older (47 yrs old in 2 more weeks) I feel myself wanting to give back to this community and here I have a great audience of young people whom many of which have great potential, big enough balls to ask companies for money and some degree of natural internet marketing skills – yet most of you are missing the same couple key ingredients in my mind to succeed in being able to finance their dreams.

I’ll start with, “you need to know what you want before you ask someone for something”

I know this sounds very simple but it’s not, you go into McDonald’s look at the menu, decide what you’re having. When the person behind the counter asks “may I help you”, without hesitation you are able to clearly and concisely ask for a “number 13 meal with a Dr Pepper (for you MLG'ers)”.

When you’re asking me or any other sponsor for something you need to know what you’re asking for and ask for that, you can not say some of the things I listed above – they are too vague!!!!

I can’t read minds, I don’t understand “associated with” or “partnered with”, like I told one team leader, “give me a check for $500,000 and you get 5% of Xfuel and we are now partnered”.

Know what you want to get out of it, ask for it and then you can negotiate.

I have plenty to teach you so sit back, keep reading and then try some of my suggestions – you’ll see a difference!

Monster Assault Energy - the only thing they assault is gamer's Intelligence

Holly shit, I just get done giving Monster a plug and Frozenghost001 had to run to store this week and get a 4 pack of the new Monster Assault Energy. I pick up an empty can and it is a good product as are all the Monster drinks. Coming from the maker of the Xfuel xtreme energy shot that is a profound statement, then again Monster's attempts at energy shots - well you know how they compare to the drinks they make - enough on that!

Why do I say, "the only thing they assault is gamer Intelligence", read the back of the can:

At Monster we don't get too hung up on politics. We're not for "the war", "against the war", or "any war for that matter".

We put the "camo" pattern on our new Monster Assault can because we think it looks cool. Plus it helps fire us up to fight the big multi-national companies who dominate the beverage business.

Ok, they think your stupid period - Monster is in business to sell drinks and the war doesn't matter to them - DA!!! I can agree with their stance as any smart business would, no sense offending someone if you don't have to.

"We put the camo pattern on ... because we think it looks cool", don't tell me you're all f**kin stupid and believe that one??? they finally realized you gamers exist, not that that's bad but I guess they realized not everyone can ride a skateboard or do back flips on a bicycle! So, since they ignored you for how many years now they think they can get you all back with a little "camo" - please "camo" your lame ass attempts a little better?

The worse one of all fire us up to fight the big multi-national companies who dominate the beverage business - MONSTER fired all their little distributors last year and went with Coke a Cola to be their sole distributor and co-packer. How the F**K is that fighting the big companies you jackass when your with the biggest of the big - what a bunch of liar azzholes.

Monster thinks you gamers are idiots - wake the f**k up will you don't fall for this bullsh*t - they are the big evil guys they just have on camo to help cover it up more!!!!

So Guitar Hero is ruining the music business - NOT?

Here's what I want you to do, watch this video first http://www.youtube.com/watch?v=2zna2nFtY0c - I'll say this was a great night, but was shocked at the amount of people that spoke to me about how "games like this (Guitar Hero, Rock Band) are depriving our children of real music".

Ok, let's focus on one incident in particular, 2 woman (just what I thought) ride up on a Harley Davidson and get off the bike and for some reason 1 talks to me while the other goes inside for Windmill hot dogs.

She was very nice and asked "what's up here?". Me being me I explain about Xfuel, the WRAT and this is a promotional event and the one playing Guitar Hero now is my son.

Well, she goes off on me about how terrible these fake music games are and yada, yada, yada she goes on, because she a "real" musician (would have never guessed she fancied herself an artist - go figure)

Why do people feel the need to bitch at me with all their problems and concerns about the world and where it's heading - do I of all people look like a friggin shrink?????

Anyway, I say to her "You ever heard the song Jukebox Hero, the boy is inspired to play the guitar based on hearing one lone guitar?"

As usual I get the rant back about the game is not same, doesn't have all the notes, not really playing the music, etc.

I just wanted to say "shut the F**K up, get back on your bike and ride the hell out of here!!"

No, I didn't say that, I explain to her that sales in music stores of real guitars has gone up since these games came out, today's youth is being exposed to music that they haven't played on the radio for 20 years and the stations that do play it certainly don't have this demographic listening. The fact that my son wanted a real electric guitar and takes lesson now along with countless other in our town because of games like this is a GOOD thing!

You know she came around, her and her partner stayed awhile watched thanked us for allowing them to see a different side of video games and rode off into the night.

4 lessons / advice here from this story:

1. exposure to music no matter how the kids get it IS A GOOD THING



2. playing any of the music games IS A GOOD THING



3. once again video games has helped bridge the diversity gap, video games know no color, race, preference or religion it IS A GOOD THING



4. parents don't be anal a**holes if your kid wants to play electric guitar and you can afford it - let them!!!! Don't make them learn acoustic guitar first, this is why many kids quit lessons they want to be a JUKEBOX HERO - let them try it on an electric guitar, this IS A GOOD THING

One closing thought - I just don't understand how these 35 year old and up people / parents are able to function at all in life, the fact that they just don't see that Guitar Hero is a video game and that Gibson and Fender make guitars - the two companies are not trying to replace or compete with each other - are these people just that stupid that they can't see this? YES, that is why you have to educates them!

Monster Energy drinks vs the Xfuel energy shot

This is Joe Gere for those of you that don't know I'm writing the blogs now as "apache41" my favorite boat in the world -hope to own one some day!!! Thanks for the kind remarks and I'm trying to continue to fill these pages with funny and useful information, now to today's story.

This is funny, I'm at a trade show (non-beverage) today and by 1:00 the person in the booth next to us is looking tired and I see them pull out a Red Bull. I ask how they like it and the usual answer, "need the energy, hate the taste".

I offer the woman an Xfuel shot and she responds with "Oh, no those shots are too strong for me", I tell her "drink half then!" Still no way that stuff is bad for you.

This is why I say, "you either get Xfuel or you don't".

Xfuel is not here to be something you enjoy and savor, it does taste good like a fine aged whiskey but it's no Budweiser. Monster is like drinking a beer at the bar, you sip it, you have a couple of them over time and you go home. You can't sip a shot, well unless you have no balls?

The hard core guy with the big balls comes in the bar and orders "a shot and beer" (or boilermaker in some circles), you take the whiskey shot for the potency and the beer to wash it down and fill your stomach up.

Monster is like a beer, Xfuel is like a shot of whiskey they both do the same thing you just need more of one to equal the other!

So, why not skip that foul tasting Red Bull all together and have an Xster - 2 oz Xfuel shot with 16 oz Monster chaser next time you really feel the need for energy?????

Are some parents just freakin idiots???

I can't tell you how many negative remarks I've heard from parents or other "adults" since we started Xfuel about gaming / gamers in general - countless!!

I do want to thank the non-brain parents that walk up to us when we are somewhere with the Xfuel trailer and thank us for making a product like Xfuel with no sugars, etc, etc and full of vitamin C. They also see value in their kids playing video games and being somewhere that they at least know where they are.

So, yesterday I'm getting my hair cut and go to a barber not a stylist (it's cheaper, sorry!) and the woman barber alongside me and the man in the chair that she is "grooming" are having a discussion. Let's say the man being groomed was you typical football parent, nothing wrong with football but like when people say typical "gamer" he was typical "football parent". Everyone of you know people like this guy, 40 years old with football jersey on shorts and backward baseball cap - don't you?????

Anyway, the "my son plays video games too much" comes out of his mouth and those who know me know I have to debate this now!!!!

I say, "Video games aren't so bad, what's the problem with them?"

Ok, here is a partial list of things the whole barber shop gangs up against me with:

• the kids get no exercise
• the kids don't get fresh air
• the kids don't interact with real people
• there are pervs out there stalking them and trying to lure them into doing things - haven't you ever watched DateLine????
• all those killing games make them crazy and put thoughts in their head
• carpel tunnel syndrome
• yada, yada yada you have heard these plus 200 more over and over - right?

So, I get knocked around the first round, cover up allot and let them take their best shots at me and I'm still standing. Round 2 starts and I come out very calm and don't argue any of those points, agree with some but ask questions:

• Yes, I agree, we all could exercise more and look at both of us, we could loose a few pounds, we need some more exercise don't we?
• Do you leave your kids inside to play video games with all your windows closed and the central air on constantly, sleep with the windows closed things like that? Maybe you should leave some windows open some time get some fresh air????
• We have that new fangled xbox live system and my kids play and talk with hundreds of kids from all over the world and my kids work together with these total strangers on pick-up games as a team to defeat some other strangers. I bet your kids text alot, don't like talking to people do they?
• When your kids leave the house and go to mall or you drop them off there I bet there aren't any other kids there looking to smoke, drink or do some act that minors shouldn't be doing?
• Do you think that person on-line can exert more influence over your kids then than a group of their peers at the mall or movies can when they try to embarrass your kid to do something that maybe you didn't teach them was wrong to do in the first place?
• I used to watch the Coyote get crushed, run over, fall off a cliff, etc, etc as a child, I'm sure you did too, how many times did you stand in front of a speeding train to see if you would not get killed?
• Let me ask you what are the chances of your kids playing pro sports since your genes don't look to be the greatest?
• At your job, do you spend most of your day on the phone or digging ditches?
• So, all that football and being outside prepared you how for the job you have now, seems to me if maybe you had spent some more time with technology you be driving a BMW instead of a Honda?
• No thanks on the advice, I'll let my kids continue to learn computer skills, how to work as a team with diverse groups of people from all over the world, learn that videos game are just games and YES someone has to win but doesn't mean you have berate the other guy because next match he might be on your team - we've fine the way we are!

So, were they right, put down your controllers and learn how to do something that you maybe you can't make a living doing, acquire skills that enable you to do manual labor and just grow up to be content sitting around bitchin about everyone else who took a different path?

NOT!!!!!!!!!!!!!!!!!

Parents and gamers alike there is a fine balance to what kids should be doing and some of each is a wonderful thing, the problem is too many parents can only see their side of it because they are afraid of what they don't understand, or want to accept what the world is changing or they just suck at video games in general - so forgive them, don't let what they say bother you, try to do some of both and move on.

Thanks hope you enjoyed my Saturday!!

Do these energy drink review websites think your stupid because you play video games?

YES

Ok, there are a bunch of energy drink "review" (as they call themselves) websites out there. When we started I used to get requests to review our product and I would send a few bottles. The funny thing was some these sites would call me and ask to do a half ass interview with us (most never got written) and then not to name anyone but sites like Bev.jerkoff.com would have the balls to say, "There is a $350 charge to expedite your review."

Well, if they're truly a review website why should I pay you to do a faster review of my product, isn't it their job to review drinks? Does that not seem like they are going to be bias toward people that give them money? Look at the review sites where some companies have large photos of their drinks and others have small ones and people like Xfuel have none!!!!

Wow, seems like a child's tale doesn't it, "this little piggy went....and this little piggy had none" - these sites think your a child.

Look at the sites that Xfuel has reviews are on, the ones that are fair where every product has a picture and they are equal in size or the You Tube vids where people do it for free - we get good reviews.

You gamers are smarter than that, you can see through that bullshit game - right?

Xfuel does not pay anyone to print a story or write a review about us, you either get what we are or you don't and if you don't - then don't, screw you, don't buy our product!!!!

You do realize that any website that is full of ads for a company and then writes great reviews on them time after time is full of F**K'in shit!!!! - right?

People open your eyes, your the largest and fastest growing market of consumers in the country, do not let yourself be swayed by people that just want to make money off of you.

In the almost the year that Xfuel has been around has my story changed? Have we continued to support fellow gamers as best we can??? We're a pimple on Monster's ass and so small that Coke doesn't know we exist, our pockets are not very deep people. BUT, to the thousands of you that I personally call on the phone, write notes to on a weekly basis - we support you and thank you for believing in and buying Xfuel!!!

Hell, we even give you the chance to make money with us, spotted you some product early on, shirts, get you business cards, email addresses, etc, etc and do we charge you for anything other than product - NO.

That's all for today!

Joe Gere

Finally going to start expressing my thoughts!

Hi, I'm Joe Gere,http://www.youtube.com/watch?v=icVX8fHJ53A I'm the person who started putting together the team we have today that is Xfuel. My sons Frozenghost001 and xXxzetoxXx on that memorable New Year's Eve blurted out the name Xfuel for a gamers energy drink and the rest as they say is history. Now that Xfuel has grown to the point that we have people to do all the things I was doing I can devote time to what I hope will become a daily blog where I hope to shead light on some of the issues gamers have.


I get many emails daily from gamers and young people in general about Xfuel so today I just want to answer a few of those questions:


Why should I buy Xfuel over 5 hr Energy or Monster?

1. 2 1/2 times stronger than Red Bull (would you rather have Wings or Balls?)


2. Tastes better than Rockstar or Venom (bad tasting things give you bad breath)


3. None of the sugar that Monster has (do you want your teeth to fall out?)


4. 5 Hr energy is something you see your granny drinking (believe me, getting old sucks as it is, you don't want to look old before your time)


5. It costs less to get your energy from Xfuel (what do 3 cans of Monster or Red Bull cost vs $3 for 1 Xfuel - don't waste your money)
   

This is simple shit - you either get what Xfuel is or you don't, if what I wrote above isn't good enough to explain why we're better you probably don't have the balls to be drinking Xfuel.

So, stop your whining and just don't buy it - we won't be upset!

Now, I hope you find the things I'm going to talk about interesting and continue to follow us and if you do please tell your friends about us and they can't follow us as well.

Thank you,

Joe Gere

Xfuel - Halo 3: ODST [Game Crazy] Launch Night

One of the most anticipated games of this year, Halo 3: ODST, was released on September 22nd, 2009. Several Game Crazy stores in Texas were having a launch party. And guess who was there? The Xfuel Launch Team! Of course, since Xfuel is located in New Jersey, we had the Xfuel guys over in Texas (Troy Tuttle & friends) handling the launch night.

In this video, you get to see an overview of the launch night inside Game Crazy, get to see what tons of people think about Xfuel, and mabye some intense Halo 3 battles to get psyched for the new game! You never know...

This video was submitted by:
Troy Tuttle - Xfuel (Texas Division)