What do you have in common with Howard Stern or I guess don't have???

Let’s cut the shit and stop all the “sponsor” talk and call it what it is, you want advertisers plain and simple!!! When a company gives you what you call a “sponsorship” they do what, write that off in their books as an “advertising expense”. That my friends' in time needs to be justified which is called an ROI (Return On Investment). That is why so many sponsors stop doing things for teams – that simple!!!

Advertisers are the people who pay you to endorse / promote their products.

Get a warm blankie and cuddle up its Freakin’ Story time!

Long ago when Howard Stern (if you don’t know who he is, look up “Howard Stern Snapple) was on AM radio in NY (Yea, don’t say it, in the stone age you young azzholes!!!) he had a small audience, appealed to only a select few people who were just tired of the same old same old, he wasn’t real popular and made a modest living at best.

Here is your business education fact.

When the radio station landed Snapple as an advertiser it was a huge break for Howard that changed his earning potential forever, Howard became a commodity. Howard would get on the air and tell people to buy Snapple, have these long in depth almost non-commercial commercials about Snapple and do you know what? People bought Snapple, and they bought more and more Snapple.

The fact that Howard could not just promote, or give Snapple exposure as you teams say you can – he made people buy it. YES, F*ckin A Right he told them to buy and they did. It wasn’t long before Howard told listeners to buy other products and they did as well – the money making machine was born!

It’s simple; the more Snapple sales went up because of Howard the more the station could charge for ads, the more money Howard could make and so on. Pretty soon other stations all wanted Howard, not because his audience was so large (yes, it was growing) it was because everyone wanted someone who could earn more money from advertisers than the other radio hosts could.

This kiddy’s is economics 101, if you have the ability to make money for your advertisers, you can demand more money for your services!!!!

Take a lesson from Howard Stern stop asking advertisers for money instead ask them, “let us show you or make a deal where for a % of sales how we can drive sales to your company”. If you can drive sales your advertisers would be more than happy to give you money and I bet after 6 months of continued sales you can get retainer moneys also. No one in their right mind would not pay you something if you can without doubt show them a revenue stream from being with you – you now have an ROI to show your advertisers.